Superman, Batman and the Marvel Heroes. But also Odysseus, Circe and Polyphemus. And while we're at it, also Jack and Rose from "Titanic", Snow White and "Trinity", the gunslinger played by Terence Hill. They all have one thing in common: they abide by the law of suspension of disbelief. Which is, as anyone who has read even a single Mickey Mouse Book knows, the Fundamental Law of Narration. If there is no suspension of disbelief, the narrative machine does not work. Even, just like a real car with a combustion engine, it does not turn on at all.
A (hopefully not too long) premise that to say that if the first had made us think and the second smile, the third commercial of the series "there is no expense that is not important" Esselunga does not work. Sorry to say, but contrary to what happens to the magnificent Sinner, in this case the carrot is totally meaningless: disbelief reigns supreme. Maybe because the colleagues who signed the campaign are not happy enough? As they say in Naples, a city of infinite wisdom, "if there is little water, the duck does not float".
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