The theme of this micro-post is "doing agency".
Why choose a communication agency instead of a group of individual specialists?
There are three reasons.
First: if you think you can save money by choosing one consultant at a time, you will end up spending much more: how much is your time worth?
Second: the teams that win are those that have trained hard to learn how to play together.
Third and last: digital technology severely punishes amateurs, "doing agency" reduces errors and maximizes investments.
Communication is a team effort.
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